Amani's CV
Amani Ibrahim
Marketing Manager
Profile summary
Strategic Marketing Manager with 14 years shaping international market systems and livelihoods programming outcomes. Known for driving export expansion, visual marketing campaigns, and cross-cultural team leadership across GCC and regional markets. Committed to delivering sustainable economic resilience and institutional compliance through strategic planning.
Career highlights
Market Systems and Livelihoods: Designed capacity strengthening programmes benefiting five hundred eighty small and medium enterprises and entrepreneurs while directing market systems development and livelihoods programming.
Export Expansion and Visual Marketing: Shaped business expansion into international markets by steering export initiatives for fiberglass products and directing product storytelling and visual marketing campaigns.
Exhibition Marketing Operations: Secured a booth at the Gulfood Exhibition in Dubai and executed a live cooking experience at the exhibition booth to demonstrate product quality.
Project Management Certification: Maintained professional credentials holding a Project Management Professional certification valid from September 2008 to September 2027.
Key skills
Professional experience
Reported to senior leadership, directing market systems development and livelihoods programming across Baghdad, Anbar, and Mosul. Steered economic resilience initiatives and sustainable income generation projects while overseeing strategic planning and institutional compliance.
- Designed capacity-strengthening programmes benefiting 580 small and medium enterprises and entrepreneurs.
- Built strategic partnerships with government entities, financial institutions, private sector actors, suppliers, and community stakeholders.
- Managed grant support processes and facilitated access to finance for small businesses and vulnerable populations.
- Conducted market assessments, identified economic opportunities, and developed evidence-based recommendations to support programme design and implementation.
- Represented the organization in coordination meetings with local authorities, development actors, and implementing partners.
Shaped business expansion into international markets by steering export initiatives for fiberglass products. Directed product storytelling and visual marketing campaigns to position premium offerings effectively for regional buyers, while managing direct outreach operations across digital channels to engage prospective clients.
- Filmed short marketing videos combining factory production footage with completed client installation images to highlight UV protection properties.
- Designed a visual catalog and video series tailored for buyers to establish product quality and use cases.
- Distributed digital media assets directly to leads via WhatsApp and email while publishing social media reels, expanding market reach by exporting fiberglass products to Iraq and securing incoming orders.
Steered import logistics and retail sales channels while managing investor relations and communications with government entities. Directed direct marketing campaigns to support business operations.
- Supervised transformer imports from Dubai to Iraq, securing timely arrival at storage facilities.
- Designed social media advertisements for product promotion and order follow-up.
Directed marketing operations for imported food and non-food products from Turkey, managing promotion strategies for items including baking goods and wet tissues within the region.
- Secured a booth at the Gulfood Exhibition in Dubai through collaboration with Kenton producers and designed company brochures using Photoshop for distribution at the event.
- Executed a live-cooking experience at the exhibition booth to demonstrate product quality and taste to industry professionals.
- Participated in the Ramadan Exhibition at the Dubai World Trade Centre to reinforce visibility during the seasonal period.
- Developed and distributed educational flyers prior to the grand opening to introduce the discount store model to the local community.
- Engaged community figures by sending personalized invitations to the launch event to generate word-of-mouth visibility.
- Created printed promotional calendars for Pokka Drinks detailing organic ingredients and nutritional value.
- Managed booth representation at the Iraq-USA Cooperative Chamber event at Baghdad International Airport in 2008.
Education
Strategic Business & IT
Statistics